New Moon was shown for the first time in the UAE at two special screenings at midnight on Wednesday. Every ticket was sold long before the event. It was a similar story for the film’s general release.
“Most of the sessions are selling out well in advance of the actual timing. Even the early-morning sessions are all selling out,” said Adon Quinn, the manager of Cinestar Cinemas in Abu Dhabi Marina Mall.
“People were asking for tickets a month in advance.” Twilight, the first in the saga, was an unexpected hit in the UAE. “This is following on the build-up from the US, where it was the biggest opening ever, as helped get more publicity here,” said Mr Quinn.
New Moon has become a huge hit, making US$73 million (Dh268m) in its first day in the US, smashing The Dark Knight’s previous opening-day record of $66.4m. It has also broken the record for a midnight opening, earning $26m in the US. It sold more pre-booked tickets than Star Wars: Episode III – Revenge of the Sith; Harry Potter and the Half-Blood Prince; or The Dark Knight.
So who are the fans fuelling such record-breaking ticket sales?
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